From Business Analyst to AI Asset Builder:
Your First Passive Agent Session
Frustrated by job hunt struggles or bracing for AI's impact on your mid-career role?
Let's transform your BA skills into AI-powered assets for real, recurring income – in just 90 minutes.

Hi, I'm Esta Lessing, founder of Business Analysis Excellence Pty Ltd.
I've been where you are: stuck in corporate BA roles, watching junior analysts struggle to land jobs as AI reshapes everything. That's why I pivoted – and now I'm helping BAs like you shift from worker bee to value creator. No more begging for interviews. Build AI-powered assets that work for you.
This isn't a generic course – it's personalised live 1:1 coaching tailored to your career and toward show you how to shift your mindset and actions to start AI asset building for profit.
The Problem: Jobs Are Vanishing, But Your Skills Aren't
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Junior BAs are flooding LinkedIn with "open to work" badges, but openings are drying up.
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AI is automating routine tasks – reports, data pulls, stakeholder comms – leaving only the AI-savvy in demand.
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You're overwhelmed: "How do I get AI-smart without quitting my day job? How do I prepare for the future of work practically?"
Sound familiar? You're not alone.
But here's the truth: Your BA mindset – spotting inefficiencies, mapping processes, validating ideas – is perfect for building AI agents that generate passive income. You just need a clear path to start.
The Solution: Build Your First Passive Agent – Live, With Me
In this 90-minute 1:1 session, we'll dive into digital assets that align with today's business needs – like automated workflows, data dashboards, and content generators – to build value within your current company (boosting your internal impact and job security) or as a side hustle toward full independence.
AI Agents are one key way to kick this off, and I'll show you hands-on, step-by-step, how to create your first one. Plus, we'll explore 5 real-world case studies to give you practical ideas to include in your own asset library over time – from Notion templates for process optimisation to custom GPTs for market analysis – so you can go away inspired and equipped to expand yours.
Who This Is For
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Current or aspiring BAs in corporate/government roles feeling stuck.
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People overwhelmed by AI hype but ready for a mindset shift.
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You, if you've got 90 minutes and are ready to shift from 'worker bee' to 'asset builder' one workflow at a time.
Why Choose Me?
Hey, I am Esta Lessing CBAP®. With years as a business analyst and a pivot of my own training company amid AI competition, I know the challenges firsthand. My HeartMath™ certification adds a unique layer of resilience coaching, helping you not just learn AI – but thrive with it.
Career highlights
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Over 20 Years of Experience: I've worked across three countries in global, private, and public sectors.
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Published Author: Author of a CCBA/CBAP Study Guide on Amazon.
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Certified Professional: CBAP certified and degree-qualified in the field of Business Analysis; NLP Master Practitioner, HeartMath™ Mentor (resilience coach)
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AI Trends & Industry Insights: In-depth knowledge of what AI productivity tools are essential, how to apply them and where to focus your AI skill development.
Your Investment of AUD$137.00
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1 x 90-minute Zoom 1:1 live coaching session (AEST Timezone)
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Exclusive PDF guide with checklists, AI Agent ideas, and step by step resilience building & mindset exercises.
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Email support between sessions for quick wins.
All packages include a satisfaction guarantee: If you don't inspired to start building your AI empowered career after this session, get a full refund.

What Others Say...






Ready to Pivot?
Don't let AI disruption hold you back. Book your 90-minute AI Career Pivot with Agents call to adjust your mindset to the future of work and learn how to practically start building your AI Asset Library for profit.
Still have questions?

We would be delighted to answer your questions or discuss your Business Analysis career questions.
Customer Service team: online@businessanalysiseducation.com
Call: +61 3 8677 0891 (9am - 5pm AEST)