Land Your First Business Analyst Role—Even with Zero BA Experience
Get our 5-Day FREE email mini-course showing the 5 biggest mistakes BA newcomers make (and exactly how to avoid them).
FREE EMAIL COURSE DELIVERED TO YOUR INBOX!
✅ Transition into Business Analysis successfully, even if you have no previous “traditional” BA experience.
✅ Identify the right BA-adjacent roles and position yourself as a standout candidate.
✅ Master the core BA techniques hiring managers care about—requirements elicitation, process mapping, stakeholder analysis—and showcase your strengths effectively.
✅ This course gives you everything you need to bypass the common pitfalls and land your first Business Analyst role.
Are you ready to break free from endless application rejections and overlooked résumés?
Hi, I’m Esta Lessing, CBAP-certified BA Coach and IIBA-endorsed trainer. I’ve guided professionals from over 20 industries into high-impact BA careers—and I’ll show you exactly how to do it, step by step.
Want to make sure this free email course is “worth it” before you sign-up?
Here’s exactly what you’ll get:
📌 Day 1 | Mistake #1:
Why Focusing Only on “Business Analyst” Titles Is Keeping You Stuck
(And the smartest way to uncover more BA-adjacent roles.)
📌 Day 2 | Mistake #2:
The Key Illusion That Keeps You Stuck
(And what to do instead to transition into BA faster.)
📌 Day 3 | Mistake #3:
Overcomplicating Your BA Career Transition = Your Resume Getting Overlooked
(And how to make recruiters instantly see your BA potential.)
📌 Day 4 | Mistake #4:
The Hidden Job-Market Strategy Most Business Analysts Ignore
(And how to use it to land more interviews.)
📌 Day 5 | Mistake #5:
Why Most BA Job Seekers Get Lost in a Sea of Applications
(And how to get your resume seen first.)
By the end of this course, you’ll understand exactly why you’re struggling to land your first BA role—and more importantly, how to fix it.
Ready to stop guessing and start seeing real results?
Read What Others Say About Us...
I recently had the privilege of completing the BA Pro Career Program through BAE, and I must say it's a phenomenal resource for anyone looking to earn certifications like ECBA, CCBA, or CBAP.
The program's structure is exceptionally well-organized, presenting material in a logical and understandable manner. It goes beyond theory, offering hands-on experience that truly prepared me for real-world business analysis challenges. The simulated projects were particularly insightful, allowing me to dive deep into practical scenarios and come away with valuable lessons learned.

Kanokwan Norasetkul
Great BA practical training programme at a very affordable price. The platform used is very intuitive and level of detail provided make it look like working on a real project. Weekly calls and assignments let you exercise on a wide range of techniques through the usage of various tools.
BAE mentor, Esta, is punctual and precise in providing valuable feedbacks as you progress.
Definitely one of the best online BA training programmes available in the market.

Fausto Galofaro
BAE provide an exceptional platform for any individual that strives to improve their business analysis abilities. I highly recommend the IIBA endorsed "Advanced training program bundle" course.
I found the lessons engaging and very insightful. The assessments were engineered to test ability and understanding, not only theory.

Muller Reenen

Sheela Raparthi
Unlock Your Business Analysis Career Today!
